Jun 15, 2019

{ E.D.I.T.O.R.I.A.L } A William Morris summer - I

Hey folks!

I had a tough time naming this post. Not because i didn't know what i was doing - but because whatever i was doing was so overwhelming to say the least!

There are so many reasons i came out with this editorial.

1) The William Morris obsession
2) My love for Dullstroom
3) Never have my editorials been so WEARABLE

Now , let me take you through the above , one by one.

1) The  William Morris Obsession :

Thanks to the trial room series on my instagram stories, i walked into the H&M store in April to create content. Luckily me eyes fell on these "Morris & Co." merchandise which were a Autumn 2018 Collaboration ! I have not been following H&M since the last year which is exactly why i missed this collaboration ! The price tags were high , so i didn't buy anything immediately . Instead , i went home to read more about it. Turns out i am a William Morris fan- i couldnt stop browsing his designs from the 1800s and couldnt agree more with his ideologies  ! Considered one of the greatest designers of his times , he created over 600 designs ! So yes, i am obsessed with his Wallpaper designs which were block printed in his times. One of his favourite pattern - THE PIMPERNEL - is the print that H&M used in two colour-ways . THIS IS THE MOST INTERESTING PART - All 3 looks in this series features the pimpernel print but in a different outfit !  Also, I found the famous dress and pant-suit on SALE on H&M india website & ordered from there. The blouse in this post is a purchase from Johannesburg and i am supremely lucky to have laid hands on the last piece as its  SOLD OUT worldwide! Also, all pieces are different from my usual size :D The things we do to grab a piece of art!

'THE PIMPERNEL' by William Morris

2) My love for Dullstroom

In our stay so far in Johannesburg , I have visited the quaint village of Dullstroom twice. Each time discovering something enchanting and idyllic. Its a mysterious village with hidden farm estates, hilly terrain, fly-fishing dams and cosy cottages- the stuff of Enid blyton novels  . When i saw the Morris & Co X H&M campaign video ( Linked below) , i could imagine my ideal shoot in Dullstroom. Thanks to Nik who agreed with my vision and my photographer Dali (Check his work here ) who was excited to explore the country-side , we set out to explore & capture dullstroom on the lens - this time for 3 days and 2 nights !

3) Never have my editorials been so WEARABLE

Most often , my editorials have a very avant garde vibe about them - something you will see in magazines but not so much in reality ! I create those editorials for the sake of art . However this time, i could see myself creating a reality - an editorial thats enchanting yet achievable . Yes, you can totally wear all of this with ease ! Now , if only you find the last few pieces from this collection!


This has to be the most wearable piece from the collection and my absolute favourite! How can you not style a blouse a million ways! I adore the neck-tie in this blouse. The neck-tie has been around since the 1700s as documented by several publications. However it was heavily popularised by Coco chanel in her collections in the 1920s and she herself used to wear them . YSL added a silk neck-tie to women's pant suits in the 1970s and further gave it life ! With flouncy sleeves and a flowy fabric - this blouse is truly a 70s vibe coming to life !
If you notice , i have added a 2019 trend-piece to this look - the OVERSIZED HEADBAND.
The famous pink PRADA satin headband is seen everywhere on the gram and so i decided to make a DIY version to make it accessible to all! I used my accessorise silk scarf and wrapped it around my embellished ZARA headband. Thats it ! Hope you like it !


This post was featured on Links à la Mode fashion roundup by Independent Fashion Bloggers.
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