DOROTHY PERKINS PREVIEW at Lakme Fashion Week

This post is packed full of interesting news about India's transforming Fashion scene and why you must be excited for today, the 13th of March! Read on to find out...

Jabong.com is bringing London's favorite high-street label Dorothy Perkins for the first time in India. What's more? The collection will be unveiled today on the LFW runway. So stay tuned while I bring live updates to you starting 7.30 pm! You can also watch the show as a live-stream video on the Jabong.com website.

Check out the video and spot me speaking about the association !

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Few snapshots of the preview and the lip-smacking Mediterranean luncheon hosted by Jabong.com

AKI NARULA showing his favorite dresses from DOROTHY PERKINS collection for SS14

Bloggers interacting with AKI NARULA

Ultra feminine fabrics at the DOROTHY PERKINS with JABONG.COM LFW preview

This crinkled beauty has stolen many a hearts and we are excited to see this on the ramp.

Soft floral reigning the SS14 collection

In conversation with PEARL SHAH, Ex-editor MARIE CLAIRE and fashion consultant at JABONG.COM. A lady full of life! 

JABONG.COM almost forced us into indulgence! TIRAMISU at CELINI, GRand Hyatt .

Ombre Denim: ONLY | Striped blazer: FOREVER 21 | Red Pumps: TASHI | Floral top, bag, neckpiece : Fleamarkets

See my instagram feeds for this look:

JABONG.COM:
 Jabong.com strongly believes in democratizing fashion and bringing the runway to millions of homes. I wish them all the luck as every Indian girl/ woman should dress up as if its the runway. Dressing well should not be reserved for special days but be a daily routine! I would feel so good on the streets of Italy because every woman was dressed to kill. Why should we be behind?
According to Arun Chandra Mohan, Founder and CEO of Jabong.com , "This is just the beginning of a bigger expansion plan that includes launching many other international labels.”  Whoa! Am I excited?!

DOROTHY PERKINS:
The Collection for LFW S/R 2014:
This season, the Dorothy Perkins SS14 collection finds inspiration in delicate pastels, sorbet hued laces, tapestry florals and tropical prints. The line uses smart separates, chic accessories and a gamut of shoes that are great for taking the look from day to night. For the next-gen, 1980’s rocker-style bleached jeans along with an array of playful bikinis and maillot swimsuits are perfect for a holiday in the sun.

And it doesn't end here.Jabong.com hosts Asia’s first ever – Google+ Shoppable Hangout, live from the ramp at Lakmé Fashion Week Summer/Resort 2014. Whatever on earth does this mean? Let me explain. Viewers would be able to see Dorothy Perkins Spring Summer 2014 collection and also shop from the ramp on March 13, 2014 at 7:30 PM live from the main show area  . To attend please visit http://jabo.ng/lakmehangout. Speaking on the occasion, Mr. Sandeep Menon, Director Marketing, Google India said, “This could get very infectious." 

"To be part of Asia's first ever Google+ Shoppable Hangout is very exciting for Dorothy Perkins. Bringing the show to so many people in this innovative way mirrors our brand values. Fashion should be accessible for all and such a unique experience will add that extra level of excitement as we enter the Indian market” said Mr. Malcolm Storey, Managing Director, Dorothy Perkins. 

Three most popular celebrity fashionistas, Miss Malini, Mandira Bedi & Anita Dongre will host this event for customers and will interact with them about international high-street fashion brand Dorothy Perkins, its latest SS14 collection and the latest fashion trends. In addition to the opportunity to be a part of the live event, customers can browse and simultaneously buy the products.”

I told you,tonight's gonna be a GOOD NIGHT! So Stay up and stay tuned . Sharp 7.30 PM  today !
CIAO!