{ E.D.I.T.O.R.I.A.L} Winds of change

Hey sweet people!

The wait is over. This is the first look of the #TFMQturns7 blogposts and I am so stoked to share the first editorial we shot in Durban. I am so glad to have worked with the talented Darrel Collins on two of my editorial looks. Check his website for some really amazing work!

Outfit- Top to bottom in Zara, not sponsored ( Blouse/ pants/floral accessory/earrings/Mustard heels)

Bag- Dharavi market, Mumbai
Watch- Daniel Wellington
Turquoise ring- Hill road flea market, Bandra
Location - Lavender moon guesthouse, Umhlanga & Umhalanga Rocks .

Coming back to "Winds of change".
If you are following me on instagram, you know that I've moved to Johannesburg for a while. Its been an amazing stay here in Johannesburg since May . As most of you know, I quit my day job back home to pursue blogging as a full-time career.

This was a big change for me and i can say that with your love and support, i am loving every moment of this! Its not easy to take such steps especially when you hold the most coveted engineering degree with an MBA. Most people think you're wasting your qualifications. I decided to let them think what they thought and go about my own way - because - better late than never! I decided to break away from "What people might think" inhibitions and its not a piece of cake

. Its simple when you work for a multinational - friends & family seem too contented with that ! Its when you branch out on your own- people question. Luckily for me, i have the most amazing partner & friends that have been pushing me in this direction . They saw me in this role even before i could muster the courage to give up my job.

Truth be told, as indians - we love to play safe. Risk is a risky word and no one dares. Thats how most of us are brought up- study and get a good job. Not having a business family background means - high preference for private or government jobs. But then, you have just one life. And i wished to do what i wish to do in this life. If you are in the same boat as me , kudos you've chosen to follow your heart. Just Press "PLAY" and go for it ! There is no better day than today to do what you are passionate about.

Blogging has given me so much fulfilment in life that i had never imagined as a small town girl. I have grown manifolds and evolved rapidly thanks to the exposure that blogging brought me.
I have always dreamt of creating magazine-worthy content from the longest time and blogging gave me a platform. It gave me people like you who love to read and appreciate whats being shared.

For me, the challenge was not just about being on your own , but in a new country.
I have people to support me back in Bombay and thats how i get content for all my Indian readers. However, in SA, i have to start from scratch . This shoot is my first collaborative effort here and i am so looking forward to be relatable to the global audience. In the coming days, it will be about creating great content on every platform - Instagram, Facebook, Twitter and of course my blog and making the blog more global with not just indian brands but SA brands on board. I need your blessings to be successful in this new journey and i know that you guys are there for me!

Till next time, CIAO

Find me on:

Instagram | Facebook | Twitter 


  1. U doing superb.... all d best swty .. keep rocking

  2. First of all Congratulations on your first Blog post for #TFMQturns7 . Wish you lots and lots of success in the coming years . You will be the most loved blogger not just in India but In SA as well. Coming to the blog post, It looks wonderful. The shots are so perfect , I wonder how you managed to look so so so amazing in each of them. Just keep doing the good work. Hoping to see TFMQ expand globally and looking forward to more international fashion brands. :)

  3. Follow your heart.You are doing very good job.love you

  4. Wow, gorgeous look! Jozi has gained a star ��!

  5. Keep growing and keep dreaming and achieving it

  6. "Risk is a risky word and no one dares"
    - Ila Johri

    Let them go down in the pages of history.


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